Its not really a secret that Facebook is a leading powerhouse in almost everything social and business related. With that being the case, if you are a business owner then it may be essential that you learn some powerful “Facebook Marketing Secrets” to build a loyal and active following around your brand.
Although Facebook has many rules and restrictions, if you take some time to implement the right tactics for your business, then you can see huge results in your marketing.
Sense everyone has a Facebook account, you can tap into a large network of people from all around the world.
No matter what organization you are trying to expand, the influence of Facebook is a great tool to leverage and focus your attention on.
Here and now I will be sharing with you some Facebook marketing secrets that just might SHOCK you.
Facebook Marketing For Business…
1 Conversate as if you are someones friend.
The whole reason Facebook is around is to allow people to talk to friends and family very easily.
So when you are connecting with new people who could be your next customer or share your business with their network, you want to make sure that you are talking to people as a friend.
People want to have casual conversations with people, not negotiate a business deal.
So keep the atmosphere of Facebook in mind as you continue to market and expand your home based business or organization.
Some best practices are to keep asking a person questions about them rather than talk about yourself.
If you can identify a problem that your new friend is having, don’t try to sell an offer no matter how good it may be.
Go and find an article on the internet or video that can help them.
Be a person of casual conversation and value to create a positive relationship.
Over time Facebook marketing has changed alongside how Facebook decides to opporate.
One of the biggest changes on the social media platform is that not all of your friends or followers see your status updates.
I know, its weird.
But in order for you to not get stumped by the new Facebook algorithms here is some quick advise…
Less than 20% of your audience will see a text post. Probably far less than that even.
What you need to do if prioritize picture and video status updates.
These kinds of posts have more importance in the new algorithm.
2 Give away a kind gift in return.
We already discussed that Facebook is a friends and family kind of social media platform.
So if Cathy decides to follow you, see will receive notifications and your updates in her news feed. Keep in mind that Cathy has 2 children and works 40 hours a week.
With very little time to check Facebook, each status update she chooses to allow in her feed is a precious moment of time and entertainment.
Cathy has allowed you and your brand to be a part of her daily life.
By understanding the perception of your potential customer and what they might be going through by just following you is very important.
For social media marketers, we could care less about a flooded news feed due to thousands of friends.
But to your average person, they don’t want knee high waters, they would prefer bite size and minimal time consumption.
The whole point is…
If someone follows you, make sure to give them something of value to say thank you and that you care about them.
Some simple ideas for you might be a free book or audio download, a gift card or coupon.
This will make a huge difference in your audience actually remembering you and wanting to see your updates.
3 Start Competitions
The way that you can do this is by creating something like a gift card give away to one of your fans, but use a “Like Gate” in front of your competition. This is a tool that forces people to like your page in order to get access to whatever you are doing.
Pretty cool right? Here is a great post on Like Gates by The Social Media Examiner called Four Alternatives to Like-Gating on Facebook.
4 Never Purchase Likes for Your Page.
We have all seen people promoting the opportunity to buy thousands of Likes for your Fan page right?
This is one of the biggest and most dangerous mistakes you could ever make in your Facebook marketing.
The idea is to make people who come across your page, think, your popular and want to jump on the band wagon.
You must keep a strong mind and push back the temptation to buy quick likes because most of the offers that are being sold are using either fake or stolen accounts.
If you see that a page has received a few hundred likes in a few days without being Oprah or something, then you can bet that that person is trying to create a false illusion around their Facebook fan page marketing.
You can also just see that the followers have weird or empty profiles with no profile picture.
Have you noticed that Facebook allows you the option to “Promote” your posts?
Do you think this is a good idea or a bad idea?
In reality, it can be just as harmful to your quality of audience.
The reason being is that if you allow Facebook to promote your posts, they will share your posts with people that don’t care about your business and who are never going to be active with you or buy.
Facebook will also share your posts with fake accounts that it can not deem a fake.
If you do decide to promote a post or ad, then you need to create an ad where you are able to chose target audiences and narrow down who can see your posts that are interested in your page.
What is the best Facebook Marketing Strategy For Business?
How to market on Facebook for the best results is to just take your time and not push too hard.
If you try to stretch the envelope, then Facebook will ban you or freeze your account.
Take your marketing slow by first inviting friends and family, then posting your page in 5-10 niche related groups per day and try to create a $5 per day budget to run an ad to your page.
By doing these few actions you will allow the process of social media to flow like a peaceful river eventually reaching the ocean of abundance.
Facebook marketing for business is super restricted and impossible to break the rules.
When you get new followers, be sure to strike a conversation using the tips above.
Thank you for reading Facebook marketing secrets for home based business entrepreneurs, if you have any questions please comment below.
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